The structure of ArtsJournal shows its goals and target audience. This article journal is a larger journal for all of the arts but has a specific section for dance. This specific section indicates that its target audience is dancers and people involved in the dance field. Within this dance section, there is a long list of articles with varying topics organized by date, most recent being at the top and oldest being at the bottom. Each article includes a title, image, and short description. This makes this website incredibly easy to navigate and find an article that is of interest to the reader. There is also a search bar to search for the specific topic desired. These features and organizational qualities indicate that the site and dance discourse community strives to share current information with dancers and people involved in the dance community.

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     The information that is given in this article database also contributes to revealing the dance discourse community’s goals, target audience, and audience expectations. Because there are a variety of different articles, the information presented on this journal varies greatly. This journal is basically a database of different sources and websites that post articles about hot topics in dance. Each articles link takes the reader to the website for that article. The vast variety of topics shows that this source is geared less towards the dance medicine field and more towards the dance field in general. Although it is not geared specifically to dance medicine, it is still helpful to this discourse community and understanding the community because it does offer articles specific to dance medicine. This journal references big names (companies, dancers, choreographers) within the dance community such as ABT (American Ballet Theatre), Misty Copeland, and Paul Taylor. Including stories about these big names, without background information, shows that this site expects its readers to have a somewhat broad level of knowledge about the dance world. This therefore indicates that the dance discourse community expects its participants to have a knowledge of the dance field.

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     Rhetorical devices are used in this journal to gives clues hinting towards the goals and target audience of the dance discourse community. Ethos plays a big role in this website, as it includes an about tab explaining the site and its purpose, along with a list of all of the sources used on the website. The sources used include newspapers, magazines, advocacy groups, weeklies, radio and television programs, online sites, and book reviews. The use of this rhetorical device shows that the dance field strives to be credible and trustworthy in regard to the information they are sharing with its members. Pathos is also used quite a lot in this website. Both the images and titles of each article appeal to readers’ emotions. Each title is meant to peak the readers interest, thus getting them to read the article. This indicates that the dance discourse community is more involved with people’s emotions and is more artistic than the specific subgenre of dance medicine. This also shows that, because dance medicine is a subgenre of the dance field, the dance medicine field still appeals somewhat to its members’ emotions and artistry.

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     Finally, the sentence structure, lexis, and diction used in this source also show the dance discourse communities target audience and audience expectations. The sentence structure varies greatly from article to article but is mostly complex, while being easy to understand and follow. Many short phrases and single words are used as well in the forms of article titles, and tabs and headings. This allows the website to remain easy to navigate and follow. The language used throughout this website also varies greatly. For the most part, the language is fairly simple. Although it is simple, there is a lot of language used that is specific to the dance field. For example, one article references the ballet Coppelia. This shows that this discourse community expects its readers to have an understanding of dance terminology and history.