The structure of this website greatly shows the goals, and target audience of the dance medicine discourse community. On the homepage of the International Association for Dance Medicine and Science website, there are various tabs and subpages. Some of the tabs include an about tab, a membership tab, an events tab, a publications tab, and a resources tab, each of which with subtabs in addition. Along with the tabs, there are images of dancers, links to the association’s social media, information about the latest news, and their upcoming conference and events. The easy accessibility to the information from the association and the other features of the homepage make it clear that the dance medicine discourse community wishes to expand the knowledge of dancers and dance teachers in terms of dancers’ health and medicine.

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     The information presented on this website also reveals the goals and target audience of the dance medicine discourse community. The website includes links to journals that have been published by the association as well as their book. The fact that they have published scholarly journals and even a book shows the importance of supplying accurate and trustworthy information to dancers, dance teachers, and fellow researchers. The inclusion of scientific and medical journals also shows that the association expects its audience to be somewhat familiar with the scientific and medical research done in the dance medicine field. In addition to the scholarly journals and book, the website also features a quote directly portraying their goal, “Dedicated to Improving Dancers' Health” (IADMS). This goal for this website accurately depicts the goal of the dance medicine discourse community itself. This goal also portrays the expectation of dancers and dance teachers to strive to better themselves and their dancing/teaching through the use of scientific and medical research provided on this website. The website also has a “Bulletin for Dancers and Teachers” and resources for teachers and students. Both of these sections of information express that the target audience is dancers and dance teachers.

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     Through the use of rhetorical appeals, the International Association for Dance Medicine and Science website continues to reveal the goals and target audience of the dance medicine discourse community. This website uses ethos in multiple ways, two of which are through the publication of various journals and a book, and the listing of committee members and leadership. Having multiple published journals as well as a published book shows that the association is credible and trustworthy. The listing of the association’s leadership and committee members, multiple of which possess PhDs and/or MDs, also provides credibility. This shows that the dance medicine discourse community works towards providing accurate information that betters dancers’ and dance teachers’ lives. This website also uses pathos through the use of images on their homepage. These images are of dancers, a couple of which are well known within the dance community. This shows that the target audience of this website is dancers and dance teachers who can identify with and recognize the dancers featured.

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     Last but not least, this website uses sentence structure, lexis, and diction to portray the goals, target audience, and target audience expectations of the dance medicine discourse community. Because it is a website, there are many single words used, for the headings and subheadings, as well as short phrases, like short snippets describing upcoming events. Within each page though, the sentences are complex while remaining concise and easy to follow. This shows that the dance medicine field hopes to distribute their information in an accessible and easy to understand format to their target audience. Within these sentences, the language used is simple and easy to understand. There is some terminology that leans more towards the medical side, showing that the audience is expected to understand basic medical information regarding dancing and the dancer’s body. Although this association is a publisher of a medical/scientific journal, dancers and dance teachers not directly in the medical field are still able to understand and navigate the website, showing that they are the website’s target audience.